Blog/Strategy

Designing for Impact: Why High-Quality Visuals Lead to 3x More Funding

B

Backr Team

April 5, 2024 · 1 min read

Designing for Impact: Why High-Quality Visuals Lead to 3x More Funding


In a digital marketplace, your project is only as good as it looks. While your idea might be brilliant, if your cover image is blurry or confusing, backers will scroll right past it.


The "Hero" Image

Your cover image should be the "Hero" of your story. It should evoke the emotion of what vous are building. If it's a film, show a cinematic still. If it's a community project, show the people involved.


Consistency is Key

Good design isn't just about one image. It's about the consistency of your description, your updates, and your brand. Using a clean, professional aesthetic signals to backers that you are serious about your project.


Simple Tips

  • Avoid Text on Images: Let the image speak. Use the title field for text.
  • Lighting Matters: If you're taking a photo, use natural light.
  • Resolution: Ensure your image is sharp. A blurry photo immediately decreases trust.